Employement History

Web / Graphic Design Manager
Dedication, leadership, business acumen, and artistic talent leveraged to deliver innovative marketing, print-design and ecommerce projects

Committed to providing creative teams with direction, training, resources, support, and guidance to continuously deliver top quality campaigns that generate results. Expertly pioneer development of corporate websites, expanding product / service reach and facilitating revenue as well as market share growth. Drive creative development of strategic marketing tools, positively impacting corporate reputation and recognition.

In addition to full-time management positions, provided freelance services to diverse base of clients, including National Reprographics, Shoot New York, Wonder Wheel, Interscope Records, Mary Kay, Kits and Expandables, Feature Systems, Heidi Klum, American Media Concepts, Kissena Cycling Club, Happy Hours Day Care and InfoEdge.com.

Areas of Emphasis

BlumbergExcelsior Inc. – New York, New York
Web / Graphics Manager, 11/1999 to Present

Selected to fill new position to orchestrate the strategic development and maintenance of internet / intranet websites focused on ensuring proper communication of corporate philosophy / image.

Drive design, development, and launch of marketing tools / campaigns on online communication platforms. Liaise with marketing team, clients, and vendors to facilitate establishment and optimization of organization’s online presence. Lead design and production of catalogs, direct mail pieces, print ads, brochures, collateral statement stuffers, sales collateral, and additional print marketing tools. Coordinate the efforts of a team of designers, interns, typesetters, programmers, and developers. Conceptualize photo shoots for catalogs and product shots. Collaborate with other departments to ensure accuracy in pricing and product descriptions.

• Served an instrumental role in achieving #1 rankings in Google searches.
• Impacted corporate profitability and performance through expert management of web and new media design/development, analytics, and Search Engine Optimization (SEO).
• Modernized marketing image through design of logo, print, and catalog marketing tools.
• Led upgrade of technical and photography tools/systems to establish and maintain exceptional high levels of quality within creative unit.
• Championed social media initiatives to expand product marketing reach and improve market share through establishment of e-commerce platform.
• Honored with Best Engraved Design Award in 2003 for superior Art Direction.

The Coffee Den – Brooklyn, New York
Marketing/Operations Manager, 12/2005 to 5/2010

Spearheaded start-up and development of profitable business servicing unique target community.

Directed business and marketing operations encompassing website development, print materials, menus, promotional tools, and commodity items. Led team of 15 customer service representatives. Managed social media and art community networking. Liaised with local artists showcasing their works. Performed all aspects of material purchasing, cost / trend analysis, performance tracking, staff scheduling / training, and customer service operations.

• Played a pivotal role in the start-up and development of profitable business.
• Contributed in developing / maintaining top customer satisfaction, retention, and referrals.
  

National Reprographics – New York, New York
Mac Technician, 3/1997 to 11/1999

Collaborated in product development efforts through expert provision of photo retouching and large format scanning, printing, design, and layout operations.

Collaborated with creative team to develop artwork for marketing initiatives, including window treatments and murals. Managed Mac computer network, ensuring the proper administration of system / software upgrades, acquisitions, and troubleshooting.

• Contributed to successful completion of major projects for clients such as Macy’s Department Store and Mattel Toy Company.
  
  
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  Contact: eddie@eddieburlem.com    (347) 422-6689